A supply-chain-oriented business process reengineering strategy for on-demand new product development

Various strategies of Business Process Reengineering (BPR) have been developed to improve companies’ entire business process. From a more systematic viewpoint, these systems should be further organised under a unified value-added process, which covers all activities of a supply chain. Based on this understanding, a so-called business process reengineering system (BPRS) was proposed and developed. The BPRS consists of three modules, viz. product conceptualisation module using general sorting and repertory grids, supply chain formation module using the Hopfield neural network, and BPR decision-making module using a location-capacity-based strategy. A case study on cellular phone design was used for system validation.